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ROCHESTER — Luna Loca frontman Ross Roenigk will forgive you if you haven’t heard of the Rochester-based rock band.’There’s not a whole lot of name recognition because there haven’t been a lot of shows under Luna Loca,’ he said. Before recording his latest album, Roenigk played a show at Canvas and Chardonnay (now Art Heads Emporium) for the Art Heads Live concert series.